Reel / Clip 01
Product Moment
One idea. A complete campaign.
A commercial worth watching. Social content worth sharing. All built around your business.
01
Video commercial
06
Social reels
08
Campaign images
One campaign
10 new clients per month. Your existing photos and videos are welcome.
This is what your next campaign could look like.
Press play. Sound on.
From camera roll
The Still & Ember commercial
Start with what you already have
Professional content doesn't always require a professional photoshoot. Send us the photos and videos you already have, including content captured on your iPhone, and ON AIR can use those assets as part of the creative process.
Actual source material → Photos and footage supplied for the Still & Ember campaign.

The hero asset
One professionally produced ad / commercial designed around Still & Ember's product, brand and campaign objective.
Full edit • Brand story • Music • Sound design • Colour • Campaign messaging
02. Six social reels / clips
From the primary commercial, we create six social reels / clips that can stand on their own across your channels.
Reel / Clip 01
Product Moment
Reel / Clip 02
Brand Story
Reel / Clip 03
Campaign Teaser
Reel / Clip 04
Feature Highlight
Reel / Clip 05
Lifestyle Moment
Reel / Clip 06
Call-to-Action Cut
Ready for: Instagram Reels · Stories · Facebook · TikTok · Paid Ads · Website
03. Eight campaign images
We also create eight campaign images from the production, giving your business visual assets that can be posted independently.









The Warmth Campaign
Video
Commercial Launch
Image
Campaign Image #1
Social
Social Reel / Clip #1
Image
Campaign Image #2
Social
Social Reel / Clip #2
Image
Campaign Image #3
Social
Social Reel / Clip #3
Image
Campaign Image #4
Social
Social Reel / Clip #4
Image
Campaign Image #5
Social
Social Reel / Clip #5
Image
Campaign Image #6
Social
Social Reel / Clip #6
Image
Campaign Image #7
Image
Campaign Image #8
The process
Existing iPhone photos, phone videos, professional footage, product photography or brand assets.
ON AIR develops the creative direction and turns your material into a cohesive campaign.
15 pieces of content: one professionally produced ad / commercial, six social reels / clips and eight campaign images.
Use the content across social, your website, advertising, email and in-store screens.
Start with a single campaign built around a product, service, event, seasonal promotion or new idea. We'll turn it into one professionally produced ad / commercial, six social reels / clips and eight campaign images your business can actually use.
Start with one campaign
Like the direction? Keep it going.
Your first campaign can become the starting point for a recurring ON AIR season, with new episodes and content built around your brand over a 3-month campaign period.
Check available campaign dates →No professional footage? No problem. We can start with the photos, videos and brand assets you already have.